A short script to talk to potential users and avoid leading questions.
Problem, audience, solution, unfair advantage, metric, next 2 weeks.
Use docs, sheets, forms, and automation to simulate your product first.
| KPI | Why it matters | Target |
|---|---|---|
| Activation rate | Shows initial value delivery | > 40% |
| Day-7 retention | Indicates repeat value | > 20% |
| Referral % | Word-of-mouth strength | > 10% |